Brand Evaluation
Brand Evaluation reads the whole catalogue the brand sells under, groups the listings into the products a shopper actually sees, and measures what a P&L cannot show: where the revenue concentrates, who controls the listings, which niches the business rests on, and where it ranks in each of them.
It is one certificate — the zsellPROOF — the same reading whoever holds it. The three doors below differ only in price, the words on the page, and (for a diligence firm) the licence to reproduce it — never in what gets measured or how it reads.
The structural picture the broker memorandum doesn’t surface — read it pre-LOI, or alongside your financial and legal DD after. Screening a shortlist? Volume packs: for five, for twenty.
The same certificate an acquirer would commission on you — pointed at your own brand, so you see what they will before you ever list. One brand to screen, so no packs here; working your position month after month is Brand Suite.
The same certificate, reproducible inside your own deliverable, with the licence to do so included. Reading across a client’s shortlist? Volume packs: for five, for twenty.
One certificate through every door — footprint, revenue concentration, control signals, niche dependence, competitive position niche by niche, demand trajectory, what is fixable, and a severity-ranked risk register — identical whoever holds it, asserted byte-for-byte. A door changes only the price, the words on the page, and (for a diligence firm) the reproduction licence. If you are producing a report for a client, that licence is included rather than priced separately — Terms §8.4 grants it, on the condition that findings reproduced from it carry our name.
A pack is this run plus the rest prepaid: name one brand now, run it, and spend the remaining evaluations on any brand whenever you like. The acquirer and firm doors carry a five-pack () and a twenty-pack () — the per-report price falls, the certificate does not. See all pricing →
It states no view on the transaction — no valuation, no price, no recommendation to buy, sell or hold. That is the acquirer's judgement and their QoE firm's work, and a channel report that pretended otherwise would be worth less, not more.
It sees the Amazon channel only. Off-Amazon revenue, supplier contracts, financials and legal are outside what any of this can measure, and the report says so rather than leaving you to assume the gap is covered.