Brand Evaluation
Brand Evaluation reads the whole catalogue the brand sells under, groups the listings into the products a shopper actually sees, and measures what a P&L cannot show: where the revenue concentrates, who controls the listings, which niches the business rests on, and where it ranks in each of them.
Everything below runs the same measurements. What differs is how much of it you get, and who it is written for.
Screening several targets? Start with a Channel Check. Weighing one, pre-LOI? The Assessment. Committed, or delivering to a client? The full report.
Who else sells under this brand — the right first spend when you hold a shortlist, not a decision.
Is this one worth a closer look? A pre-LOI go / no-go, before you commit to a target.
The whole channel, in a document you can hand to someone else.
The $299 report opens for a diligence firm delivering it into a client engagement. On your own brand? the owner’s read. Buying directly for yourself? the acquirer’s read — same analysis and price, written for whoever is reading.
| Channel Check | Assessment | Full report | |
|---|---|---|---|
| Price | $29 · $99/5 | $149 · $595/5 | $299 |
| What it reads | Amazon’s seller index | The brand’s catalogue | The brand’s catalogue |
| Accounts carrying the brand | ✓ | ✓ | ✓ |
| Buy-box / control signals | — | ✓ | ✓ |
| Niche dependence | — | brief | ✓ |
| Competitive position, niche by niche | — | — | ✓ |
| Demand trajectory | — | — | ✓ |
| What is fixable, and on what horizon | — | ✓ | ✓ |
| Risk register | — | material risks | severity-ranked, full |
| Verdict / next steps | — | no conclusion | ✓ |
| PDF, or API / MCP + licence to reproduce | — | — | ✓ |
| Two re-runs over four months | — | — | ✓ |
| Format | one page | one page | full report |
One price for any catalogue size. If you are producing a report for a client, the licence to reproduce it inside your own deliverable is included rather than priced separately — Terms §8.4 grants it, on the condition that findings reproduced from it carry our name.
It states no view on the transaction — no valuation, no price, no recommendation to buy, sell or hold. That is the acquirer's judgement and their QoE firm's work, and a channel report that pretended otherwise would be worth less, not more.
It sees the Amazon channel only. Off-Amazon revenue, supplier contracts, financials and legal are outside what any of this can measure, and the report says so rather than leaving you to assume the gap is covered.