Brand Due Diligence

Don't sign that LOI without one.

  • 👉 The structural picture the broker memo never surfaces
  • 👉 Runs from the brand name alone — no Seller Central access
  • 👉 Footprint, hijackers, concentration risk — and a clear verdict

$149 per report

+$79 per additional marketplace

Emailed in under 10 minutes

No subscription  •  7-day refund†

Order your report
Brand Due Diligence Report — verdict page
A real Brand Due Diligence Report — print-grade PDF, broker-shareable, in your inbox in under 10 minutes.
A real Brand Due Diligence Report — print-grade PDF, broker-shareable, in your inbox in under 10 minutes.

The data the seller's P&L doesn't show you

You're looking at a broker listing. The seller's numbers check out — but you won't see Seller Central until after you sign. You're committing on what the seller chose to show.

This report is the Amazon-marketplace lens — what kind of brand it is, structurally. Built on independent marketplace data sources plus Amazon's public catalog, synthesized into a Green / Yellow / Red verdict. Use it pre-LOI to vet the listing, or post-LOI alongside your financial and legal DD. The layers stack; none replaces the other.

What's in the report

Full catalog footprint

Every ASIN under the brand across the marketplaces you specify. Product-family grouping. The niches the catalog actually depends on.

Risk signals

Suppressed buy-boxes. Multi-seller competition (hijackers, MAP violators). Concentration ratios. Structural weak points the broker memorandum doesn't surface.

Acquirer playbook

Green / Yellow / Red verdict with structural rationale. APA red lines the data dictates. First-90-day priorities for the new operator.

Inside the report

Every report is a print-grade PDF built from live Amazon data. Here's what the pages actually look like.

A Green / Yellow / Red structural verdict with the rationale the data dictates, and the headline risk stated up front.
The verdict. A Green / Yellow / Red structural verdict with the rationale the data dictates, and the headline risk stated up front.
Where the brand sits niche by niche — share of voice against the incumbents, and how concentrated each niche is.
Competitive position. Where the brand sits niche by niche — share of voice against the incumbents, and how concentrated each niche is.
Rank, price and buy-box trajectory from multi-year history — what a point-in-time dashboard structurally cannot show.
Historical momentum. Rank, price and buy-box trajectory from multi-year history — what a point-in-time dashboard structurally cannot show.
Material risks consolidated for triage, each with its evidence and what it implies for an acquirer.
Risk register. Material risks consolidated for triage, each with its evidence and what it implies for an acquirer.

What the report reads like

Two anonymised summaries from real evaluations.

YELLOW VERDICT
When the data catches what the seller didn't disclose
Small consumer-goods brand, 3 active SKUs.
  • The Asset: Structurally a two-SKU business; the third SKU sits at zero revenue.
  • The Competitive Position: Clean brand-registry environment, no hijackers. Risk is concentration, not channel control.
  • The Structural Picture: Suppressed third SKU is the dealbreaker until diagnosed. Single-niche captivity.
  • Acquirer Playbook: Suppression root-cause disclosure as an LOI condition. Discount to a clean comparable.

📄 View sample PDF

GREEN VERDICT
When the data confirms a clean target
Mid-size brand, 64 SKUs across 30 browse classifications.
  • The Asset: Genuinely diversified. Top SKU drives 9%; top-3 combined drive 26%. No single load-bearing point.
  • The Competitive Position: Zero multi-seller competition across 64 ASINs. Clean brand-registry posture.
  • The Structural Picture: 30-niche horizontal scale, no single-category captivity. Acquiring a portfolio, not a product line.
  • Acquirer Playbook: Proceed at current valuation. Defensibility supports a premium. APA focus on long-tail margins.

📄 View sample PDF

Identifying detail anonymised.

📄 Download the full sample report — free, no email

How it works

1. Pay

Stripe Checkout. No account creation.

2. Tell us the brand

Brand name as it appears on Amazon. Choose marketplaces.

3. We do the work

Live Amazon data, every marketplace. 5–10 minutes.

4. Report arrives

Emailed with a permanent link. Re-open any time.

Pricing

Single marketplace
One full report on one Amazon marketplace.
$149
Each additional marketplace
Per-marketplace presence is reported separately, never aggregated.
+$79

One-off purchase. No subscription. No recurring charges.

Who buys this

Acquirers

Buying an FBA brand through Flippa, Empire Flippers, FE International, Quiet Light, or off-market. The $149 cost is rounding error on a six-figure deal.

M&A advisors & brokers

Vetting a listing or producing a DD packet. A print-grade PDF you can forward to the client unchanged.

Independent consultants

The data spine of a $1,000–$3,000 brand-acquisition engagement. Defensible artefact in 10 minutes.

Frequently asked

How does this differ from what brokers provide?
Brokers report what the seller chose to disclose. This report shows what Amazon's own data says — including signals (suppressed buy-boxes, multi-seller competition, demand trajectory per niche) no broker memorandum surfaces.
Can I use this for a competitor I'm not acquiring?
Yes. Same report, different intent. Some buyers run it before launching a competing product.
Do you need access to my Seller Central?
No. The report runs against Amazon's public-facing catalog plus independent commercial marketplace data — no Seller Central access required. You provide only the brand name and marketplaces.
What if the report says the brand is solid?
Then you've spent $149 to confirm your acquisition thesis. Cheap insurance. The report is a decision document either way.
How fresh is the data?
Live at run time. Re-run 3 months later and you'll see the brand's footprint as of that date.
Defensible enough for my LP / investment committee?
Print-grade PDF with a permanent URL, generation timestamp, and methodology disclosure. Several buyers include it directly in their LP packets.

What this is NOT

Honest about what we don't claim.

  • ✖  Not financial DD — The structural and competitive layer. Financial DD against the seller's verified P&L is a separate step.
  • ✖  Not a legal opinion — Multi-seller competition flags are signals, not proof of trademark infringement.
  • ✖  Not a sourcing tool — For evaluating a category you might enter, use Market Intelligence. This is for a specific brand.
  • ✖  Not a subscription — Pay per report. Two evaluations a year, two purchases a year.

Built by Werner Heigl

PhD geophysicist applying signal-processing methodology to e-commerce intelligence data. Vision evolved from real FBA brand audits Werner ran as an independent consultant.

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One report. One decision. $149.

No subscription. Stripe Checkout. Report in under 10 minutes.

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🔒 7-day refund — full refund if the report doesn't materially inform your decision.

† 7-day refund. If the report fails to materially inform your acquisition decision — it doesn't run, returns no usable footprint, or can't evaluate the marketplace you specified — email us within 7 days for a full refund. Refunds aren't offered simply because the verdict wasn't the one you hoped for: the report is a decision document either way.