Brand Due Diligence Report

Inside the report

Every report is a print-grade PDF built from live Amazon data. Here's what the pages actually look like.

A real Brand Due Diligence Report — print-grade PDF, broker-shareable, in your inbox in under 10 minutes.

Competitive position. Where the brand sits niche by niche — its rank in the Amazon category each listing is filed under, the brands ahead of it, and how concentrated each niche is.

Historical momentum. Rank, price and buy-box trajectory from multi-year history — what a point-in-time dashboard structurally cannot show.

Risk register. Material risks consolidated for triage, each with its evidence and the horizon it could be put right on — weeks, a year, or not by any operator.

The data the seller's P&L doesn't show you

You're looking at a broker listing. The seller's numbers check out — but you won't see Seller Central until after you sign. You're committing on what the seller chose to show.

This report is the Amazon-marketplace lens — what kind of brand it is, structurally. Built on independent marketplace data sources plus Amazon's public catalog, synthesized into a structural call on the channel — DEFENSIBLE, MIXED or IMPAIRED, never a colour and never a recommendation to buy. Use it pre-LOI to vet the listing, or post-LOI alongside your financial and legal DD. The layers stack; none replaces the other.

What's in the report

Full catalog footprint

Every ASIN under the brand across the marketplaces you specify. Product-family grouping. The niches the catalog actually depends on.

Risk signals

Suppressed buy-boxes. Multi-seller competition (hijackers, MAP violators). Concentration ratios. Structural weak points the broker memorandum doesn't surface.

What is fixable, and on what horizon

A structural call on the channel in the report's own words — never a colour, never a recommendation to buy or hold. Each exposure carries the horizon it could be put right on: weeks, a year, or not by any operator. What to do about it is yours to decide.

What the report reads like

Two anonymised summaries from real evaluations.

HOLDING, BUT EXPOSED

When the data catches what the seller didn't disclose

Small consumer-goods brand, 3 listings in one niche.

Catalog footprint: Three listings resolving to three products, all in one niche — two carry effectively all the measured revenue.
Control signals: Clean registry posture, no hijackers. One listing holds no buy box at all: Amazon is not letting it sell, and the cause is not visible from outside.
Niche dependence: Total. One niche carries 100% of measured revenue, with no second line to absorb a category shift.
What is fixable: Weeks for the suppressed listing — diagnosable from inside the account. A year for a second niche, because that is a build. Nothing here is beyond an operator.

View sample PDF

DEFENSIBLE POSITION

When the data confirms a clean target

Mid-size brand, 64 products across 30 classifications.

Catalog footprint: 64 listings resolving to 64 distinct products across 30 browse classifications — a portfolio, not a product line.
Concentration risk: Top product 9% of measured revenue, top three 26%. Amazon-published and measured per product, so variant double-counting cannot inflate it.
Control signals: Zero multi-seller competition across all 64 listings, and no suppressed buy boxes anywhere.
What is fixable: Nothing is gated — no quick revenue behind a fixable fault. The one soft spot is a long tail of roughly 40 sub-1% products, a catalog cycle of work.

View sample PDF

Identifying detail anonymised.

Download the full sample report — free, no email

How it works

1. Pay

Stripe Checkout. No account creation.

2. Tell us the brand

Brand name as it appears on Amazon. Choose marketplaces.

3. We do the work

Live Amazon data, every marketplace. 5–10 minutes.

4. Report arrives

Emailed with a permanent link. Re-open any time.

Pricing

One price, whatever the catalog holds. We priced by catalog size until we measured it properly — and catalog size turns out to predict neither the work nor what the answer is worth. A bigger catalog takes us longer to read; it does not cost you more.

Any catalog size

Every listing is read; none are sampled. Four listings or four hundred, the price is the same.

$299

One-off purchase. No subscription. No recurring charges. Each report covers one Amazon marketplace — US, Canada, Mexico, UK, Germany, France, Italy, Spain, Japan or Brazil. We check every marketplace the brand sells in and tell you what we find; to evaluate another, run one per marketplace at the same price.

Who buys this

Acquirers

Buying an FBA brand through Flippa, Empire Flippers, FE International, Quiet Light, or off-market. The cost is rounding error on a six-figure deal.

M&A advisors & brokers

Vetting a listing or producing a DD packet. A print-grade PDF you can forward to the client unchanged, or reproduce inside your own deliverable — the licence for that is included, not priced separately (Terms §8.4). We ask only that findings carry our name, so your client can re-run them.

Diligence firms

Supplying the Amazon-channel component of a broader engagement. One flat price whoever the reader is, and a measurement rather than a judgement — the report reaches no conclusion on the transaction, because that is your client's call and yours.

Independent consultants

The data spine of a $1,000–$3,000 brand-acquisition engagement. Defensible artefact in 10 minutes.

Frequently asked

How does this differ from what brokers provide?

Brokers report what the seller chose to disclose. This report shows what Amazon's own data says — including signals (suppressed buy-boxes, multi-seller competition, demand trajectory per niche) no broker memorandum surfaces.

Can I use this for a competitor I'm not acquiring?

Yes. Same report, different intent: the same structural read works whether you're acquiring the brand or launching a product against it.

Do you need access to my Seller Central?

No. The report runs against Amazon's public-facing catalog plus independent commercial marketplace data — no Seller Central access required. You provide only the brand name and marketplaces.

Does a bigger catalog cost more?

No. One price, whatever the catalog holds. We priced by catalog size until we measured it properly, and catalog size predicts neither the work nor what the answer is worth — a five-listing brand can raise harder questions than a five-hundred-listing one. A catalogue too large to read end to end routes to a scoping call before payment, never a refund afterwards.

What if the report says the brand is solid?

Then it confirmed your acquisition thesis for a fraction of a percent of the deal. The report is a decision document either way.

How fresh is the data?

Live at run time. Re-run 3 months later and you'll see the brand's footprint as of that date.

Defensible enough for my LP / investment committee?

Print-grade PDF with a permanent URL, generation timestamp, and methodology disclosure — built to drop into an LP packet unchanged.

What this is NOT

Honest about what we don't claim.

Not financial DD — The structural and competitive layer. Financial DD against the seller's verified P&L is a separate step.
Not a legal opinion — Multi-seller competition flags are signals, not proof of trademark infringement.
Not a sourcing tool — For evaluating a category you might enter, use Market Intelligence. This is for a specific brand.
Not a subscription — Pay per report. Two evaluations a year, two purchases a year.

One report. One decision.

No subscription. Stripe Checkout. Report in under 10 minutes.

Order your report

7-day refund if the report can't be produced — it doesn't run, finds no usable footprint, or can't read the marketplace you named.

† 7-day refund. If the report can't be produced — it doesn't run, returns no usable footprint, or can't evaluate the marketplace you specified — email us within 7 days for a full refund. Refunds aren't offered simply because the verdict wasn't the one you hoped for: the report is a decision document either way.

Don't sign that LOI without one.