Pre-acquisition due diligence

Don't sign that LOI without one.

An acquirer-grade Amazon-footprint report on any FBA brand — before you commit. The structural picture the broker memorandum doesn't surface.

  • ✔  $149 single marketplace. +$79 each additional.
  • ✔  Delivered by email in under 10 minutes.
  • ✔  One-off purchase. No subscription.

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A real Brand Due Diligence Report — print-grade PDF, broker-shareable, in your inbox in under 10 minutes.
A real Brand Due Diligence Report — print-grade PDF, broker-shareable, in your inbox in under 10 minutes.

The data the seller's P&L doesn't show you

You're looking at a broker listing. The seller's numbers check out — but you won't see Seller Central until after you sign. You're committing on what the seller chose to show.

This report is the Amazon-marketplace lens — what kind of brand it is, structurally. Your financial DD on the seller's P&L is the separate next step.

What's in the report

Full catalog footprint

Every ASIN under the brand across the marketplaces you specify. Product-family grouping. The niches the catalog actually depends on.

Risk signals

Suppressed buy-boxes. Multi-seller competition (hijackers, MAP violators). Concentration ratios. Structural weak points the broker memorandum doesn't surface.

Acquirer playbook

Green / Yellow / Red verdict with structural rationale. APA red lines the data dictates. First-90-day priorities for the new operator.

What the report reads like

Two anonymised summaries from real evaluations. Full sample PDFs available on request.

YELLOW VERDICT
When the data catches what the seller didn't disclose
Small consumer-goods brand, 3 active SKUs.
  • The Asset: Structurally a two-SKU business; the third SKU sits at zero revenue.
  • The Competitive Position: Clean brand-registry environment, no hijackers. Risk is concentration, not channel control.
  • The Structural Picture: Suppressed third SKU is the dealbreaker until diagnosed. Single-niche captivity.
  • Acquirer Playbook: Suppression root-cause disclosure as an LOI condition. Discount to a clean comparable.

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GREEN VERDICT
When the data confirms a clean target
Mid-size brand, 64 SKUs across 30 browse classifications.
  • The Asset: Genuinely diversified. Top SKU drives 9%; top-3 combined drive 26%. No single load-bearing point.
  • The Competitive Position: Zero multi-seller competition across 64 ASINs. Clean brand-registry posture.
  • The Structural Picture: 30-niche horizontal scale, no single-category captivity. Acquiring a portfolio, not a product line.
  • Acquirer Playbook: Proceed at current valuation. Defensibility supports a premium. APA focus on long-tail margins.

📄 Request full sample PDF

Identifying detail anonymised. Full PDFs sent by reply.

How it works

1. Pay

Stripe Checkout. No account creation.

2. Tell us the brand

Brand name as it appears on Amazon. Choose marketplaces.

3. We do the work

Live Amazon data, every marketplace. 5–10 minutes.

4. Report arrives

Emailed with a permanent link. Re-open any time.

Pricing

Single marketplace
One full report on one Amazon marketplace.
$149
Each additional marketplace
Per-marketplace presence is reported separately, never aggregated.
+$79

One-off purchase. No subscription. No recurring charges.

Who buys this

Acquirers

Buying an FBA brand through Flippa, Empire Flippers, FE International, Quiet Light, or off-market. The $149 cost is rounding error on a six-figure deal.

M&A advisors & brokers

Vetting a listing or producing a DD packet. A print-grade PDF you can forward to the client unchanged.

Independent consultants

The data spine of a $1,000–$3,000 brand-acquisition engagement. Defensible artefact in 10 minutes.

Frequently asked

How does this differ from what brokers provide?
Brokers report what the seller chose to disclose. This report shows what Amazon's own data says — including signals (suppressed buy-boxes, multi-seller competition, demand trajectory per niche) no broker memorandum surfaces.
Can I use this for a competitor I'm not acquiring?
Yes. Same report, different intent. Some buyers run it before launching a competing product.
Do you need access to my Seller Central?
No. The report runs against Amazon's public-facing data. You provide only the brand name and marketplaces.
What if the report says the brand is solid?
Then you've spent $149 to confirm your acquisition thesis. Cheap insurance. The report is a decision document either way.
How fresh is the data?
Live at run time. Re-run 3 months later and you'll see the brand's footprint as of that date.
Defensible enough for my LP / investment committee?
Print-grade PDF with a permanent URL, generation timestamp, and methodology disclosure. Several buyers include it directly in their LP packets.

What this is NOT

Honest about what we don't claim.

  • ✖  Not financial DD — The structural and competitive layer. Financial DD against the seller's verified P&L is a separate step.
  • ✖  Not a legal opinion — Multi-seller competition flags are signals, not proof of trademark infringement.
  • ✖  Not a sourcing tool — For evaluating a category you might enter, use Market Intelligence. This is for a specific brand.
  • ✖  Not a subscription — Pay per report. Two evaluations a year, two purchases a year.

Built by Werner Heigl

PhD geophysicist applying signal-processing methodology to e-commerce intelligence data. Vision evolved from real FBA brand audits Werner ran as an independent consultant.

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One report. One decision. $149.

No subscription. Stripe Checkout. Report in under 10 minutes.

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🔒 7-day refund — full refund if you find nothing actionable.