Brand Health Check

A real Brand Health Check — print-grade PDF, in your inbox in under 10 minutes.

The market has a view of your brand. You've never seen it.

You know what you sold last month, what it cost, and what you spent on ads. What you can't see from inside Seller Central is how your brand reads from the outside — the share of voice your competitors are tracking, the rank and buy-box record any buyer's diligence would pull, and which niches your revenue actually rests on. That picture is the one your competitors act on.

This is the same structural analysis an acquirer commissions on a brand they're evaluating — pointed at yours, and written for you. Not "here's what to verify." You own it: here's what's eroding, what it's costing you, and what to do first.

What's in the report

Your footprint, as an outsider maps it

Every ASIN under your brand across the marketplaces you pick, grouped into product families — and the niches your revenue actually depends on. Sellers are routinely surprised by which ones those are.

Where you're losing ground

Suppressed buy-boxes — revenue gates Amazon has already closed on you. ASINs carrying other sellers. Share of voice slipping in the niches that matter. Each one weighted by the revenue it actually touches, not by how alarming it sounds.

Your action plan

A Green / Yellow / Red verdict on your Amazon channel, then an ordered plan: what to defend, what to go verify, and where the data says it's worth pushing — plus where it says it isn't.

Inside the report

Every report is a print-grade PDF built from live Amazon data. Here's what the pages actually look like.

📄 Catalog footprint screenshot coming soon

Catalog footprint. Every ASIN under your brand, grouped into product families, across the marketplaces you specify.

📄 Control signals screenshot coming soon

Control signals. Suppressed buy-boxes and multi-seller ASINs — flagged per ASIN, weighted by the revenue they carry.

📄 The verdict screenshot coming soon

The verdict. A Green / Yellow / Red read on your Amazon channel, with the rationale the data dictates.

📄 Your action plan screenshot coming soon

Your action plan. Defend, verify, and where to push — in the order the revenue at stake dictates.

What the report reads like

Two anonymised summaries from real evaluations.

YELLOW VERDICT

When the outside view doesn't match the inside one

Small consumer-goods brand, 3 active SKUs.

Your Footprint: Structurally a two-SKU business — the third is at zero revenue, and has been long enough to show.
Where You're Losing Ground: Clean brand-registry environment, no reseller intrusion. The exposure is concentration, not control.
The Structural Picture: One suppressed SKU is a closed revenue gate. Single-niche captivity means one competitor's move moves you.
Your Action Plan: Diagnose the suppression before anything else — it's the cheapest revenue on the table. Then broaden, or accept the concentration knowingly.

📄 View sample PDF

GREEN VERDICT

When the data confirms what you hoped

Mid-size brand, 64 SKUs across 30 browse classifications.

Your Footprint: Genuinely diversified. Top SKU drives 9%; top-3 combined drive 26%. Nothing load-bearing enough to sink you.
Where You're Losing Ground: Zero multi-seller competition across 64 ASINs. Your brand-registry posture is doing its job.
The Structural Picture: 30-niche horizontal scale, no single-category captivity. You own a portfolio, not a product line.
Your Action Plan: Nothing urgent to defend. Push where demand is growing and the field is fragmented — the report names which niches those are.

📄 View sample PDF

Identifying detail anonymised.

📄 Download the full sample report — free, no email

How it works

1. Pay

Stripe Checkout. No account creation.

2. Tell us the brand

Your brand name as it appears on Amazon. Choose marketplaces.

3. We do the work

Live Amazon data, every marketplace. 5–10 minutes.

4. Report arrives

Emailed with a permanent link. Re-open any time.

Pricing

Single marketplace

One full report on one Amazon marketplace.

$149

Each additional marketplace

Per-marketplace presence is reported separately, never aggregated.

+$79

One-off purchase. No subscription. No recurring charges.

Who buys this

Sellers who want the outside read

You run the brand. You have the numbers. What you don't have is the market's view of you — share of voice, buy-box control, and whether the niches carrying your revenue are still yours.

Sellers with a control problem

Other sellers on your listings, or a buy-box you keep losing. The report names the ASINs, weights them by the revenue they carry, and tells you which are worth fighting for.

Sellers thinking about an exit

A buyer will commission exactly this report on you. Read it first. Anything in it becomes a discount lever if you leave it there — and most of it is fixable in a quarter.

Frequently asked

Do you need access to my Seller Central?

No — and that's the point, not a limitation. This report is the outside view of your brand: what Amazon's public data and independent marketplace records say about you. That's precisely what your competitors see and what a buyer's diligence would pull. You give us a brand name and marketplaces. Nothing to connect, nothing to authorize.

I already have Seller Central and Brand Analytics. What does this add?

Seller Central tells you about you — your sales, your sessions, your ad spend. It won't tell you the share of voice your rivals hold on the keywords carrying your revenue, or how your rank and buy-box history read to an outsider. This is a synthesized report on that gap, not another dashboard to check.

Is this the same report an acquirer would buy on my brand?

Same analysis, same data, same verdict. Written differently. An acquirer is outside looking in, so theirs is advisory — here's what to verify before you commit. You already own the brand, so yours is prescriptive — here's what to fix, in the order the revenue at stake dictates.

I'm not planning to sell my business.

Most people who buy this aren't. The point is where your brand stands on Amazon right now — what's eroding, what's already closed, and what's worth the next quarter. Exit prep is just the version of that question with a deadline.

What if the report says my brand is solid?

Then $149 confirmed it, and you still get the specific things worth defending. A clean read is a result, not a wasted report.

How fresh is the data?

Live at run time. Re-run in three months and you'll see exactly what moved.

What this is NOT

Honest about what we don't claim.

✖ Not a research tool — No keyword mining, no product hunting, no dashboard to log into. You buy a report, you read it, you act on it. If you want a research tool, you already have one.
✖ Not your Seller Central data — We never see your sales, your margins, or your ad spend — and we don't need to. This is the view from outside, which is the one you can't get anywhere else.
✖ Not a valuation — The report says nothing about what your business is worth, and won't tell you whether to sell it. It characterises your Amazon channel — that's the whole scope.
✖ Not a subscription — Pay per report. Check in twice a year, buy twice a year.

Built by Werner Heigl

PhD geophysicist applying signal-processing methodology to e-commerce intelligence data. Vision evolved from real FBA brand audits Werner ran as an independent consultant.

One report. Your brand. $149.

No subscription. Stripe Checkout. Report in under 10 minutes.

Order your report

🔒 7-day refund — full refund if the report doesn't materially tell you where you stand.

† 7-day refund. If the report fails to materially tell you where your brand stands — it doesn't run, returns no usable footprint, or can't evaluate the marketplace you specified — email us within 7 days for a full refund. Refunds aren't offered simply because the verdict wasn't the one you hoped for: a Yellow or Red read on your own channel is the most valuable thing this report can hand you.

You know your numbers. You don't know your position.