Brand Health Check

Q: I already have Seller Central and Brand Analytics. What does this add?

Seller Central tells you about you — your sales, your sessions, your ad spend. It won't tell you where you rank in the categories carrying your revenue, who is ahead of you in them, or how your buy-box history reads to an outsider. This is a synthesized report on that gap, not another dashboard to check.

Inside the report

Every report is a print-grade PDF built from live Amazon data. Here's what the pages actually look like.

A real Brand Health Check — print-grade PDF, in your inbox in under 10 minutes.

Your competitive position. How your brand ranks niche by niche against the incumbents, and how much of each niche the top few hold.

**The action plan.** What is eroding and what to do about it, in priority order — separated into what a fix can reach and what it cannot.

**Risk register.** Material risks consolidated for triage, each with the evidence behind it.

The market has a view of your brand. You've never seen it.

You know what you sold last month, what it cost, and what you spent on ads. What you can't see from inside Seller Central is how your brand reads from the outside — the category ranks your competitors are tracking, the buy-box record any buyer's diligence would pull, and which niches your revenue actually rests on. That picture is the one your competitors act on.

This is the same structural analysis an acquirer commissions on a brand they're evaluating — pointed at yours, and written for you. Not "here's what to verify." You own it: here's what's eroding, what it's costing you, and what to do first.

What's in the report

Your footprint, as an outsider maps it

Every ASIN under your brand across the marketplaces you pick, grouped into product families — and the niches your revenue actually depends on. Sellers are routinely surprised by which ones those are.

Where you're losing ground

Suppressed buy-boxes — revenue gates Amazon has already closed on you. Listings carrying other sellers. Rank slipping in the niches that matter. Each one weighted by the revenue it actually touches, not by how alarming it sounds.

Your action plan

A structural call on your Amazon channel — DEFENSIBLE, MIXED or IMPAIRED — then what is fixable and on what horizon: weeks, a year, or not by any operator. Plus suggestions, labelled as suggestions, because the decisions are yours.

What the report reads like

Two anonymised summaries from real evaluations.

HOLDING, BUT EXPOSED

When the outside view doesn't match the inside one

Small consumer-goods brand, 3 listings in one niche.

Catalog footprint: Structurally a two-product business — the third holds no buy box and registers no meaningful sales, and has done long enough to show.
Control signals: Clean registry posture, no reseller intrusion. The one control signal is your own suppressed listing: Amazon is not letting it sell.
Niche dependence: Total. One niche carries all of your measured revenue, so one competitor's move moves you.
What is fixable: The suppression is weeks of work and diagnosable from inside your account. A second niche is a year, because it is a build. Nothing here is beyond fixing.

View sample PDF

DEFENSIBLE POSITION

When the data confirms what you hoped

Mid-size brand, 64 products across 30 classifications.

Catalog footprint: Genuinely diversified — 64 products across 30 classifications, with nothing load-bearing enough to sink you.
Concentration risk: Top product 9% of measured revenue, top three 26%. Amazon-published and counted per product, so variants cannot inflate it.
Control signals: Zero multi-seller competition across all 64 listings, and no suppressed buy boxes. Your registry posture is doing its job.
What is fixable: Nothing is gated, so there is no quick revenue waiting behind a fault. The one soft spot is a long tail of roughly 40 sub-1% products.

View sample PDF

Identifying detail anonymised.

Download the full sample report — free, no email

How it works

1. Pay

Stripe Checkout. No account creation.

2. Tell us the brand

Your brand name as it appears on Amazon. Choose marketplaces.

3. We do the work

Live Amazon data, every marketplace. 5–10 minutes.

4. Report arrives

Emailed with a permanent link. Re-open any time.

Pricing

One price, whatever your catalog holds. We priced by catalog size until we measured it properly — and catalog size turns out to predict neither the work nor what the answer is worth. A bigger catalog takes us longer to read; it does not cost you more.

Any catalog size

Every listing is read; none are sampled. Four listings or four hundred, the price is the same.

$299

One-off purchase. No subscription. No recurring charges. Each report covers one Amazon marketplace — US, Canada, Mexico, UK, Germany, France, Italy, Spain, Japan or Brazil. We check every marketplace the brand sells in and tell you what we find; to evaluate another, run one per marketplace at the same price.

Who buys this

Sellers who want the outside read

You run the brand. You have the numbers. What you don't have is the market's view of you — where you rank in each niche, who holds your buy boxes, and whether the niches carrying your revenue are still yours.

Sellers with a control problem

Other sellers on your listings, or a buy-box you keep losing. The report names the ASINs, weights them by the revenue they carry, and tells you which are worth fighting for.

Sellers thinking about an exit

A buyer will commission exactly this report on you. Read it first. Anything in it becomes a discount lever if you leave it there — and most of it is fixable in a quarter.

Frequently asked

Do you need access to my Seller Central?

No — and that's the point, not a limitation. This report is the outside view of your brand: what Amazon's public data and independent marketplace records say about you. That's precisely what your competitors see and what a buyer's diligence would pull. You give us a brand name and marketplaces. Nothing to connect, nothing to authorize.

If you want to go further, you can. Connecting your Amazon account — read-only, and revocable at any time from Seller Central — adds the one thing the outside view structurally cannot know: how much of your business that outside view actually reaches. Amazon publishes a sales volume for only some listings, so a buyer screening you sees a fraction of your revenue and estimates the rest. Connect, and the report tells you which fraction, and which of your listings nobody outside can see. Your figures are used for your report and shown to nobody else.

I already have Seller Central and Brand Analytics. What does this add?

Seller Central tells you about you — your sales, your sessions, your ad spend. It won't tell you where you rank in the categories carrying your revenue, who is ahead of you in them, or how your buy-box history reads to an outsider. This is a synthesized report on that gap, not another dashboard to check.

Is this the same report an acquirer would buy on my brand?

Same analysis, same data, same verdict. Written differently. An acquirer is outside looking in, so theirs is advisory — here's what to verify before you commit. You already own the brand, so yours is prescriptive — here's what to fix, in the order the revenue at stake dictates.

I'm not planning to sell my business.

Most people who buy this aren't. The point is where your brand stands on Amazon right now — what's eroding, what's already closed, and what's worth the next quarter. Exit prep is just the version of that question with a deadline.

Does a bigger catalog cost more?

No. One price, whatever your catalog holds. We priced by catalog size until we measured it properly, and catalog size predicts neither the work nor what the answer is worth — a five-listing range can raise harder questions than a five-hundred-listing one. A catalogue too large to read end to end routes to a scoping call before payment, never a refund afterwards.

What if the report says my brand is solid?

Then it confirmed that, and you still get the specific things worth defending. A clean read is a result, not a wasted report.

How fresh is the data?

Live at run time. Re-run in three months and you'll see exactly what moved.

What this is NOT

Honest about what we don't claim.

Not a research tool — No keyword mining, no product hunting, no dashboard to log into. You buy a report, you read it, you act on it. If you want a research tool, you already have one.
Not your Seller Central data — We never see your sales, your margins, or your ad spend — and we don't need to. This is the view from outside, which is the one you can't get anywhere else.
Not a valuation — The report says nothing about what your business is worth, and won't tell you whether to sell it. It characterises your Amazon channel — that's the whole scope.
Not a subscription — Pay per report. Check in twice a year, buy twice a year.

One report. Your brand.

No subscription. Stripe Checkout. Report in under 10 minutes.

Order your report

7-day refund if the report can't be produced — it doesn't run, finds no usable footprint, or can't read the marketplace you named.

† 7-day refund. If the report can't be produced — it doesn't run, returns no usable footprint, or can't evaluate the marketplace you specified — email us within 7 days for a full refund. Refunds aren't offered simply because the verdict wasn't the one you hoped for: a MIXED or IMPAIRED read on your own channel is the most valuable thing this report can hand you.

You know your numbers. You don't know your position.