Pre-LOI Brand Assessment

Which of these is worth the deep read?

  • 👉 Written to be read in a few minutes, beside three others
  • 👉 Runs from the brand name alone — no Seller Central access
  • 👉 Reaches no conclusion on the transaction. That decision stays yours

$149 one screen • $595 for five

Brands up to 60 listings

Emailed in under 10 minutes

No subscription  •  7-day refund†

Screen a brand

You have five targets and budget for one deep look.

Full diligence on every candidate is not how anyone actually buys. You shortlist, you eliminate, and then you commit — and the expensive read belongs at the end of that, not the start of it.

This is the document for the middle. One page per brand, written for someone holding four of them side by side: where the revenue actually sits, who controls the listings carrying it, which way demand on those listings is moving, and the three to five risks that would matter if you went further.

Every count and share carries the population it was measured over, in the same sentence, every time. That sounds pedantic until you read two of these side by side — which is exactly where "71% of listings" measured over 38 of 937 becomes a false comparison.

What's on the page

The structural call

What this brand IS on Amazon: where the revenue actually sits, who controls the listings that carry it, and which way demand on those listings is moving. Written to be defensible on its own, because it is the paragraph you will quote to a partner.

What is fixable, and when

Separated by horizon rather than listed flat — what a new owner could address quickly, what would take a season, and what is structural and will not move. Named against specific listings and niches, not in general terms.

The material risks

Three to five, highest severity first, each with the specific signal behind it. Where something could not be measured it is marked unmeasured — an absence is never rendered as a zero.

How it works

1. Name the brand

As it appears on Amazon, and the marketplace.

2. We check the size

Catalogs over 60 listings are told so before paying — that one belongs in the full report.

3. Pay

Stripe Checkout. No account creation for a single screen.

4. The page arrives

Emailed with a permanent link, in under 10 minutes.

Pricing

Flat, and that is what the 60-listing ceiling pays for — a screen has to cost the same on every target or it stops being useful for comparing them.

One screen
A single brand, named now, on one marketplace.
$149
Five screens
Five for the price of four. The pack names no brand — spend them on targets you pick later, which is the whole reason to buy several.
$595

One-off purchase. No subscription. No recurring charges. Available on brands up to 60 listings; past that, checkout points you to the full report before taking payment.

Who buys this

Acquirers with a shortlist

Post-NDA, several targets, one LOI to spend. This is the document that decides which one gets the deeper read — and five of them cost less than one full report.

Advisors screening for a client

A consistent one-page read across a pipeline, same methodology and same format, so the targets are genuinely comparable rather than each described in their own terms.

Owners checking what a buyer would see first

The screen a prospective acquirer would run on you, and the risks it would surface — before they run it.

Frequently asked

How is this different from the full report?
Two sections and a risk register, against the full report's seven sections. The screen answers "is this worth more of my time". The report answers "what exactly am I buying" — catalog footprint, competitive position niche by niche, demand trajectory, and an acquirer playbook. Same underlying analysis; far less of it on the page.
Why the 60-listing limit?
Because the price is flat. Every listing is read, so a 400-listing catalog costs many times what a 10-listing one does — and a flat-priced screen cannot absorb that without small brands subsidising large ones. Past 60 listings the full report is the right product, and its price scales with the catalog. Checkout tells you before you pay, not after.
Does it tell me whether to buy?
No, and it is built not to. It reaches no conclusion on the transaction and quotes no valuation, multiple or revenue figure. It gives you the structural picture and the risks; the decision needs financials, legal and reputation, none of which is ours.
How fresh is the data?
Live at run time, and the freshness window here is deliberately shorter than the full report's — three days against seven. You are screening a live deal, and buy-box price and monthly units both move materially inside a week.
Can I buy five without naming the brands?
Yes — that is what the pack is for. A pack names no brand at purchase; you spend the five against targets you choose later, which is how a shortlist actually works.
Should I run a channel check first?
Often, yes. A $29 channel check answers who else sells under the brand, which is sometimes enough to eliminate a target on its own. Checks on the shortlist, a screen on the survivors, the full report on the one you are serious about.

What this is NOT

A screening document. Here is what it deliberately leaves to other steps.

  • ✖  Not the full report — Two sections and a risk register, not seven sections and a playbook. If you have already chosen your target, buy the report instead — this one is for choosing.
  • ✖  Not a recommendation on the deal — No conclusion on the transaction, no valuation, no multiple, no revenue figure. The structural picture and the risks; the decision is yours.
  • ✖  Not financial DD — The channel layer. Financial diligence against the seller's verified P&L is a separate step with a separate provider.
  • ✖  Not for a large catalog — Brands over 60 listings are refused before payment, not after. A catalog that size is not a screening problem and the full report is priced for it.

Five targets. One LOI. $149 each.

No subscription. Stripe Checkout. One page, in under 10 minutes.

Order your report

🔒 7-day refund — full refund if the screen doesn't materially inform which target you take further.

† 7-day refund. If the screen fails to materially inform your shortlist — it doesn't run, returns no usable footprint, or can't evaluate the marketplace you specified — email us within 7 days for a full refund. Refunds aren't offered simply because the reading wasn't the one you hoped for: a target eliminated cheaply is the best outcome this document has.