Brand Due Diligence Report — for diligence firms

The deliverable — a print-grade PDF with a permanent URL, a generation timestamp, and its methodology stated on the page.

Depth on the channel, and where the brand actually stands

A target's inbound supply chain is well covered — every firm publishing an FBA scope checks suppliers, lead times, COGS and trademark ownership. The outbound side is not. A seller can tell your client he is the only seller; that is his word, in a document he prepared, and there has been nowhere else to go.

Two things come back. Depth — the whole catalogue the brand sells under, where its revenue actually concentrates, and which accounts hold the listings. Position — where it ranks in each niche the revenue depends on, and which rivals sit above it in more than one. Both measured from Amazon's own data, with no access to the target's Seller Central and no cooperation from the seller.

What the report covers

Depth — the catalogue and who controls it

Every ASIN under the brand, grouped into the products a shopper actually sees. Where revenue concentrates and how far the tail runs. Which accounts carry the listings, how deeply, and who wins the buy box — reported as a population, never as a subtraction.

Position — niche by niche

The brand's rank in the Amazon category each listing is filed under, the brands ahead of it, and how concentrated each niche is against its own arithmetic floor. Rivals that outrank it in more than one niche are separated out, because a single competitor ahead portfolio-wide is a different problem from a different incumbent in each corner.

What is fixable, and on what horizon

Each exposure carries the horizon it could be put right on — weeks, a year, or not by any operator. Every figure carries the population it was measured over. The report states no view on the transaction, which is your client's call and yours.

Inside the report

The same print-grade PDF an acquirer receives, built from live Amazon data at run time.

The structural call. A call on the channel in the report's own words — never a colour, never a recommendation to buy or hold — with the headline exposure stated up front.

Competitive position. Where the brand sits niche by niche: its rank in each Amazon category, the brands ahead of it, and how concentrated the niche is.

Historical momentum. Rank, price and buy-box trajectory from multi-year history — what a point-in-time dashboard structurally cannot show.

Risk register. Material risks consolidated for triage, each with its evidence and the horizon it could be put right on.

What the report reads like

Two anonymised reports from real evaluations. Open them before you quote us to a client.

HOLDING, BUT EXPOSED

When the data catches what the seller didn't disclose

Small consumer-goods brand, 3 listings in one niche.

Catalog footprint: Three listings resolving to three products, all in one niche — two carry effectively all the measured revenue.
Control signals: Clean registry posture, no hijackers. One listing holds no buy box at all: Amazon is not letting it sell, and the cause is not visible from outside.
Niche dependence: Total. One niche carries 100% of measured revenue, with no second line to absorb a category shift.
What is fixable: Weeks for the suppressed listing — diagnosable from inside the account. A year for a second niche, because that is a build. Nothing here is beyond an operator.

📄 View sample PDF

DEFENSIBLE POSITION

When the data confirms a clean target

Mid-size brand, 64 products across 30 classifications.

Catalog footprint: 64 listings resolving to 64 distinct products across 30 browse classifications — a portfolio, not a product line.
Concentration risk: Top product 9% of measured revenue, top three 26%. Amazon-published and measured per product, so variant double-counting cannot inflate it.
Control signals: Zero multi-seller competition across all 64 listings, and no suppressed buy boxes anywhere.
What is fixable: Nothing is gated — no quick revenue behind a fixable fault. The one soft spot is a long tail of roughly 40 sub-1% products, a catalog cycle of work.

📄 View sample PDF

Identifying detail anonymised. Both were produced by the pipeline that will run your client's brand.

📄 Download the full sample report — free, no email

How it works

1. Pay

Stripe Checkout. No account creation, no onboarding call.

2. Name the brand

Brand name as it appears on Amazon. Nothing from the seller.

3. We do the work

Live Amazon data. 5–10 minutes, not a five-day turnaround.

4. Report arrives

Print-grade PDF and a permanent link your client can open and re-run.

Pricing

One price per brand, whatever the catalogue holds. We priced by catalogue size until we measured it properly, and size predicts neither the work nor what the answer is worth — a five-listing brand can raise harder questions than a five-hundred-listing one.

Per brand, any catalog size

Every listing is read; none are sampled. Reproduction inside your client deliverable included, not priced separately.

$299

One-off purchase, no subscription and no retainer. There is no separate trade rate: this is the same document at the same price an acquirer pays, with a licence attached — a professional discount would have to come off that same price, which is a discount rather than a wholesale tier. A volume arrangement is a different conversation and we are happy to have it. Amazon US for now; other marketplaces are quoted individually.

Who this is for

Boutique buy-side diligence

A deal assembled from independent specialist streams rather than one integrated team. You already buy components; this is one more, on a question your current scope leaves open.

Productised FBA reports

You sell a scored pre-LOI report with named dimensions. This fills a dimension you cannot fill in-house, without building the measurement or the data relationship behind it.

Solo practitioners and independent consultants

The data spine of a four-figure brand-acquisition engagement, produced in ten minutes rather than a week, with an artefact your client can verify themselves.

Lender-ordered work

Where the report may not be prepared by or for the borrower or seller, a measurement commissioned by you and attributed to an outside party is the shape the requirement asks for.

Frequently asked

Can we reproduce this inside our own report?

Yes, and the licence is included rather than priced separately — Terms §8.4 grants it in writing. Reproduce it whole or in part, or forward the PDF unchanged. The condition is that findings reproduced from it carry our name, so your client can see where the measurement came from.

Can we white-label it?

No, and the reason is the thing you are buying. The report's value to your client is that they can open the link and re-run it against Amazon themselves — a finding an interested party cannot check is worth little downstream, which is exactly why they are paying you for outside work. A copy with only your name on it removes that. Background and litigation searches white-label fine because the recipient could never re-run them; this is different in kind.

Who carries the liability for the finding?

We supply a measurement and state its population and its limits on the page. The report reaches no conclusion on the transaction — no valuation, no multiple, no recommendation to buy, sell or hold — because that judgement is yours and your client's, and a component that pretended otherwise would be worth less to you, not more.

How does this sit against a quality-of-earnings report?

It does not overlap. A QoE tests whether the earnings are real. This tests whether the channel those earnings came from is still defensible — who else sells under the brand, where revenue concentrates, and where the brand ranks against the rivals in each niche. Different question, different evidence, and it runs in minutes rather than weeks.

Do you need the seller's cooperation, or Seller Central access?

Neither. It runs from the brand name alone, against Amazon's public catalog and independent commercial marketplace data. That is deliberate: a reading that required the target's permission would be a reading the target could shape.

What if our client re-runs it and sees a different number?

They may, and the report is built for that. Every figure is live at run time and the PDF carries its generation timestamp, so a later reading showing more sellers is a change in the channel rather than a contradiction. That is the argument for buying it early in an engagement and re-running it at close.

Does a bigger catalog cost more?

No. One price, whatever the catalogue holds. A catalogue too large to read end to end routes to a scoping call before payment, never a refund afterwards — your first run will not be pay, wait, and receive an apology.

Do you offer a volume rate?

Not today, honestly. There is no trade tier to sit under a single price, and designing a volume rate against a customer we do not yet have would be pricing at an imagined number. If you are running engagements at a rate that makes it worth a conversation, have it with us.

What this is NOT

A report you put your name beside has to be honest about its edges, or it cannot be relied on inside your scope.

✖ Not a quality-of-earnings report — It tests the channel, not the earnings. It does not verify a P&L, reconcile settlements, or test add-backs.
✖ Not a conclusion on the transaction — No valuation, no multiple, no recommendation. The structural picture and the risks; the decision stays with you and your client.
✖ Not white-labelled — Findings reproduced from it carry our name. That is the condition of the licence and the source of the report's value downstream.
✖ Not the whole channel picture — Amazon only. Off-Amazon revenue, supplier contracts, financials and legal are outside what this measures, and the report says so rather than letting you assume the gap is covered.

Built by Werner Heigl

PhD geophysicist applying signal-processing methodology to e-commerce intelligence data. Vision evolved from real FBA brand audits Werner ran as an independent consultant.

One report. One brand. $299.

Reproduction licence included. Stripe Checkout, no account. Delivered in under 10 minutes.

Order your report

🔒 7-day refund — full refund if the report doesn't materially inform the engagement.

† 7-day refund. If the report fails to materially inform your engagement — it doesn't run, returns no usable footprint, or can't evaluate the marketplace you specified — email us within 7 days for a full refund. Refunds aren't offered because a reading came back clean: a brand carried by one account is a finding your client needs, and the report is a decision document either way.

Every scope checks who supplies the brand. None check who sells it.