Brand Due Diligence Report — for diligence firms

Inside the report

The full report, end to end, built from live Amazon data at run time.

The deliverable — a zsellPROOF certificate: a print-grade PDF with a permanent URL, a generation timestamp, and its methodology stated on the page.

**The checks.** Every diligence dimension run and attributed — identity, control, concentration, competitive position, trajectory — each a checked, flagged, measured or not-assessed line, with the risk register beneath.

**The record.** The exhibits behind the call: category position niche by niche, portfolio momentum from a year of history, and who carries the catalog and wins the buy box.

**Methodology & sources.** Every figure measured deterministically from named sources and re-runnable — the basis your client can re-check, stated on the page.

Depth on the channel, and where the brand actually stands

A target's inbound supply chain is well covered — every firm publishing an FBA scope checks suppliers, lead times, COGS and trademark ownership. The outbound side is not. A seller can tell your client he is the only seller; that is his word, in a document he prepared, and there has been nowhere else to go.

Two things come back. Depth — the whole catalogue the brand sells under, where its revenue actually concentrates, and which accounts hold the listings. Position — where it ranks in each niche the revenue depends on, and which rivals sit above it in more than one. Both measured from Amazon's own data, with no access to the target's Seller Central and no cooperation from the seller.

What the report covers

Depth — the catalogue and who controls it

Every ASIN under the brand, grouped into the products a shopper actually sees. Where revenue concentrates and how far the tail runs. Which accounts carry the listings, how deeply, and who wins the buy box — reported as a population, never as a subtraction.

Position — niche by niche

The brand's rank in the Amazon category each listing is filed under, the brands ahead of it, and how concentrated each niche is against its own arithmetic floor. Rivals that outrank it in more than one niche are separated out, because a single competitor ahead portfolio-wide is a different problem from a different incumbent in each corner.

What is fixable, and on what horizon

Each exposure carries the horizon it could be put right on — weeks, a year, or not by any operator. Every figure carries the population it was measured over. The report states no view on the transaction, which is your client's call and yours.

What the report reads like

Two anonymised reports from real evaluations. Open them before you quote us to a client.

HOLDING, BUT EXPOSED

When the data catches what the seller didn't disclose

Small consumer-goods brand, 3 listings in one niche.

Catalog footprint: Three listings resolving to three products, all in one niche — two carry effectively all the measured revenue.
Control signals: Clean registry posture, no hijackers. One listing holds no buy box at all: Amazon is not letting it sell, and the cause is not visible from outside.
Niche dependence: Total. One niche carries 100% of measured revenue, with no second line to absorb a category shift.
What is fixable: Weeks for the suppressed listing — diagnosable from inside the account. A year for a second niche, because that is a build. Nothing here is beyond an operator.

View sample PDF

DEFENSIBLE POSITION

When the data confirms a clean target

Mid-size brand, 64 products across 30 classifications.

Catalog footprint: 64 listings resolving to 64 distinct products across 30 browse classifications — a portfolio, not a product line.
Concentration risk: Top product 9% of measured revenue, top three 26%. Amazon-published and measured per product, so variant double-counting cannot inflate it.
Control signals: Zero multi-seller competition across all 64 listings, and no suppressed buy boxes anywhere.
What is fixable: Nothing is gated — no quick revenue behind a fixable fault. The one soft spot is a long tail of roughly 40 sub-1% products, a catalog cycle of work.

View sample PDF

Identifying detail anonymised. Both were produced by the pipeline that will run your client's brand.

Download the full sample report — free, no email

How it works

1. Pay

Stripe Checkout. No account creation, no onboarding call.

2. Name the brand

Brand name as it appears on Amazon. Nothing from the seller.

3. We do the work

Live Amazon data. 5–10 minutes, not a five-day turnaround.

4. Report arrives

Print-grade PDF and a permanent link, with two re-runs included over 120 days so you can refresh the reading before you submit.

Pricing

$299 per brand, whatever the catalogue holds — and if you read across a client's shortlist, a pack brings the per-report price down. We priced by catalogue size until we measured it properly, and size predicts neither the work nor what the answer is worth — a five-listing brand can raise harder questions than a five-hundred-listing one.

Single report

Per brand, any catalogue size. Every listing is read; none are sampled. Reproduction inside your client deliverable included, not priced separately.

$299

5-pack

Five prepaid evaluations for a shortlist — run one brand now, the rest on any brand whenever you like. $249 a report, licence included on each.

$1,245

20-pack

Twenty prepaid evaluations for a book of engagements. $199 a report, licence included on each.

$3,980

One-off purchase, no subscription and no retainer. The packs are the volume rate: prepaid runs drawn down one per evaluation, lower per report, and they do not expire. Each report covers one Amazon marketplace — US, Canada, Mexico, UK, Germany, France, Italy, Spain, Japan or Brazil — and to evaluate another you run one per marketplace at the same price.

Who this is for

Boutique buy-side diligence

A deal assembled from independent specialist streams rather than one integrated team. You already buy components; this is one more, on a question your current scope leaves open.

Productised FBA reports

You sell a scored pre-LOI report with named dimensions. This fills a dimension you cannot fill in-house, without building the measurement or the data relationship behind it.

Solo practitioners and independent consultants

The data spine of a four-figure brand-acquisition engagement, produced in ten minutes rather than a week, with an artefact your client can verify themselves.

Lender-ordered work

Where the report may not be prepared by or for the borrower or seller, a measurement commissioned by you and attributed to an outside party is the shape the requirement asks for.

Frequently asked

Can we reproduce this inside our own report?

Yes, and the licence is included rather than priced separately — Terms §8.4 grants it in writing. Reproduce it whole or in part, or forward the PDF unchanged. The condition is that findings reproduced from it carry our name, so your client can see where the measurement came from.

Can we white-label it, or take it as an API or MCP feed?

Today it ships as an attributed PDF, and attribution is the default for a reason: your client's confidence comes from the finding carrying our name and its method on the page — an independent measurement from public Amazon data they can check for themselves, rather than a number in a document the seller prepared. A finding an interested party cannot verify is worth little downstream, which is exactly why they are paying you for outside work, and a copy carrying only your name removes that independence. But the delivery format is not settled: if a PDF, an API feed, an MCP endpoint or a white-label arrangement fits how you deliver to clients, tell us — we are working out the right form with the first firms we sell to.

Who carries the liability for the finding?

We supply a measurement and state its population and its limits on the page. The report reaches no conclusion on the transaction — no valuation, no multiple, no recommendation to buy, sell or hold — because that judgement is yours and your client's, and a component that pretended otherwise would be worth less to you, not more.

How does this sit against a quality-of-earnings report?

It does not overlap. A QoE tests whether the earnings are real. This tests whether the channel those earnings came from is still defensible — who else sells under the brand, where revenue concentrates, and where the brand ranks against the rivals in each niche. Different question, different evidence, and it runs in minutes rather than weeks.

Do you need the seller's cooperation, or Seller Central access?

Neither. It runs from the brand name alone, against Amazon's public catalog and independent commercial marketplace data. That is deliberate: a reading that required the target's permission would be a reading the target could shape.

The channel can move during a deal — can we get a current reading at close?

Yes. Every purchase includes two re-runs within 120 days — a Refresh button on the report re-runs the same brand from live data and emails you a link to the new report — so you can run it early in the engagement and refresh it before you submit, or after a retrade. Every figure is live at run time and the PDF carries its generation timestamp, so a later reading showing more sellers is a change in the channel, not a contradiction.

Does a bigger catalog cost more?

No. One price, whatever the catalogue holds. A catalogue too large to read end to end routes to a scoping call before payment, never a refund afterwards — your first run will not be pay, wait, and receive an apology.

Do you offer a volume rate?

Yes — the packs. Five evaluations for $1,245 ($249 a report), twenty for $3,980 ($199 a report). A pack is prepaid runs you draw down one per brand, so a firm reading across a client's shortlist pays less per report and still gets the reproduction licence on every one. The packs do not expire. Past twenty, or for a standing arrangement, have the conversation with us.

What this is NOT

A report you put your name beside has to be honest about its edges, or it cannot be relied on inside your scope.

Not a quality-of-earnings report — It tests the channel, not the earnings. It does not verify a P&L, reconcile settlements, or test add-backs.
Not a conclusion on the transaction — No valuation, no multiple, no recommendation. The structural picture and the risks; the decision stays with you and your client.
Not white-labelled as it ships — As it ships today, findings reproduced from it carry our name, so your client can see where the measurement came from — the source of the report's value downstream. If a different delivery format fits your practice, that is a conversation, not a no.
Not the whole channel picture — Amazon only. Off-Amazon revenue, supplier contracts, financials and legal are outside what this measures, and the report says so rather than letting you assume the gap is covered.

One report. One brand.

A zsellPROOF certificate you can reproduce in your deliverable — licence included. Stripe Checkout, no account. Delivered in under 10 minutes.

Order your report

7-day refund if the report can't be produced — it doesn't run, finds no usable footprint, or can't read the marketplace you named.

† 7-day refund. If the report can't be produced — it doesn't run, returns no usable footprint, or can't evaluate the marketplace you specified — email us within 7 days for a full refund. Refunds aren't offered because a reading came back clean: a brand carried by one account is a finding your client needs, and the report is a decision document either way.

Every scope checks who supplies the brand. None check who sells it.