Market Intelligence
Is there actually a market here?
- 👉 Measured units from Amazon's own published figures — not a panel's model
- 👉 Runs from a search term or a single ASIN — no Seller Central access
- 👉 Shelf control, price corridor, entry cost, and the segments inside the niche
$99 per niche
One marketplace per report
Emailed in under 10 minutes
No subscription • 7-day refund†
Search volume is curiosity. This measures demand.
Most niche research tools answer a question nobody is actually asking: how many people searched. People search for things they never buy, and buy things they never search for — repeat purchase, Subscribe & Save, traffic that never touched a search bar. A keyword tool cannot tell those apart.
This report starts from what Amazon itself publishes about units sold, and reads the shelf a shopper actually sees — the products Amazon ranks for one search term, in the order it ranks them. That set is the niche. Everything else here is measured against it: who holds it, at what price, moving which way, and what a new entrant would be up against.
What's in the record
Concentration by brand and separately by seller account — one account can front several labels, and a shelf that looks like eight brands is sometimes three sellers. Buy-box control, fulfilment mix, and how many listings are genuinely competing.
Units and revenue from Amazon's own published per-listing figures, plus which way that is moving over time. Reported as measured floors, never as a category total — and marked unmeasured where Amazon publishes nothing.
Referral and FBA fees computed at the prices competitors actually hold, the niche's price corridor, and the review barrier a new listing has to clear. Plus the segments inside the niche and what distinguishes each.
Inside the record
Every record is a print-grade PDF built from live Amazon data at run time.
What the record reads like
Two real records, on two real Amazon shelves. Every figure in them was measured on the date shown.
- The Shelf: Amazon ranks around 7,000 listings for the term. One in five ranked placements read was paid.
- What It Sells: A measured floor of 280,100 units last month across the analysed head — not a category total.
- Entry Cost: A price corridor from $4.80 to $30.00, and three distinct segments inside the one shelf.
- The Limits: Keyword coverage was cut short by a provider rate limit. The measured figures are unaffected, and the record says so.
- The Shelf: Around 30,000 ranked listings — four times the Face Mists shelf, at a similar 22% paid share.
- What It Sells: A floor of 399,900 units last month, but measured units up only 14% against Face Mists' 281%.
- Entry Cost: A corridor from $1.66 to $88.00 — the widest signal in the record that this is several markets wearing one name.
- The Limits: Direction is measured across the listings carrying tracked history, not the whole shelf. The record states which.
Real records, unedited except to remove who they were prepared for. The markets are public; nothing here identifies a customer.
How it works
A search term, or an ASIN whose market you want read.
We show you the market and the listings in it — before you pay.
Stripe Checkout. No account creation.
Emailed with a permanent link. Re-open any time.
Pricing
One-off purchase. No subscription. No recurring charges. The $49 price is a bundle discount, not a shorter report — the deliverable is identical.
Who buys this
A Brand Evaluation tells you the brand depends on four niches. This tells you what those niches actually are — and whether the revenue sitting in them is defensible.
Before committing to a sourcing run or a product launch. What the shelf really sells, who you would be competing with, and what the fees and review barrier come to.
A defensible, forwardable artefact on a client's category — measured figures with their limits stated, in ten minutes.
Frequently asked
How is this different from Helium 10 or Jungle Scout?
Where do the units come from?
What exactly is a "niche" here?
Do you need access to my Seller Central?
Does it tell me whether to enter?
What if the market turns out not to exist?
What this is NOT
Honest about what we don't claim.
- ✖ Not a keyword tool — Search terms appear as an attention signal, not as demand. Curiosity and purchase are different measurements, and this record keeps them apart.
- ✖ Not a demand forecast — It measures what the shelf has sold and which way that is moving. It does not project forward, and it will not tell you next quarter.
- ✖ Not a brand report — This reads one market. To evaluate a specific brand's whole Amazon footprint, use Brand Due Diligence.
- ✖ Not a verdict — There is no Green/Yellow/Red here. A market is not good or bad in the abstract — it is good or bad relative to your cost basis, which is yours to know.
Built by Werner Heigl
PhD geophysicist applying signal-processing methodology to e-commerce intelligence data. Vision evolved from real FBA brand audits Werner ran as an independent consultant.
One niche. One record. $99.
No subscription. Stripe Checkout. Record in under 10 minutes.
🔒 7-day refund — full refund if the record doesn't materially inform your decision.
† 7-day refund. If the record fails to materially inform your decision — it doesn't run, the market can't be read, or the marketplace you specified can't be evaluated — email us within 7 days for a full refund. We also refuse the sale outright when we can confirm in advance that Amazon ranks nothing for your term: you are never charged for a market that doesn't exist.