A single panel's estimate is an inference, not an observation. Vision reconciles the market's estimates against an independently recorded history of rank, price, and buy-box — and where the two disagree, that disagreement is the finding.
Where a brand stands today is not where it is heading. Rank, price, and buy-box history reveal what a point-in-time dashboard structurally cannot — who is gaining, who is discounting to hold on, and whose listing is quietly shared with resellers.
Buy-box suppression, multi-seller intrusion, niche concentration. Invisible in a P&L. Invisible in a dashboard. It is what a brand's value actually rests on — and nobody puts a number on it.
Vision applies deterministic algorithms to public Amazon data — quantifying niche structure, segment boundaries, and revenue distribution with mathematical precision. AI interprets the patterns into a verdict you can act on.
Catalog spread, revenue concentration, buy-box health, multi-seller exposure — the structural picture a P&L can't show. Built from public Amazon data, no Seller Central access required.
Map the brand's competitive position, surface the sellers who matter, and measure its rank in every niche it sells into — yours or a target's. Algorithmic analysis provides the facts; AI provides the strategic context.
Vision doesn't treat AI as a black box. Every insight has a clear, auditable foundation.
Vision aggregates commercial market estimates, an independently observed record of rank, price, offers, and buy-box history, and Amazon's own APIs for seller-authorized analysis. Multi-dataset by design, not a single-vendor data pull. Where the sources disagree, Vision says so.
Deterministic algorithms process the data — signal processing models that produce reliable, repeatable, verifiable results.
Where patterns are too complex for rules alone, AI provides contextual interpretation — clearly labeled as AI-assisted so you know what's fact and what's inference.
Every recommendation comes with its reasoning, data sources, and confidence level. You approve final decisions. The human is always the last layer.
Four workflows. One channel-structure verdict on any Amazon brand — whether you operate it, are preparing it for exit, or are sizing up a target to acquire. Brand Evaluation maps the brand's structural footprint on Amazon — catalog spread, revenue concentration, buy-box health, multi-seller exposure. Market Intelligence audits each niche that footprint depends on — boundaries, segments, keyword surface, where the brand actually sits. Product Deep Dive closes it at the ASIN level on the load-bearing products — keyword profile, sales trend, category standing, the competitors who'd notice a price change. And Competitive Benchmarking puts one product head-to-head with the rivals you name — price, sales, reviews, rank and shared keywords. Together they answer the question the P&L can't: is the channel this revenue came from still defensible?
Evaluate an Amazon FBA brand from its name alone — catalog footprint, revenue concentration, who controls the listings, which niches the revenue rests on, and where the brand ranks in each. Works on any brand, with nothing more than the brand name.
Best for: Knowing where your own brand stands, sell-side prep, acquisition screening and diligence, broker vetting
ASIN, keyword, or category-anchored. Draws the niche boundary from the shelf Amazon actually ranks, measures what it sells from Amazon's own published units, discovers natural segments via unsupervised clustering, and works out what entering would cost.
Best for: Each material niche the brand depends on
Enter any ASIN for a full report — profitability, demand trajectory, shelf exposure, category standing, and a verdict. Buy it standalone, or add it inside a Brand Evaluation.
Best for: ASIN-level diligence on a brand's top revenue products
Put one product side by side with the competitors you name — price, sales, reviews, category rank, and the keywords you win or lose — with a SWOT and a verdict.
Best for: Sizing a product against specific named rivals
Screening several targets rather than committing to one? A channel check answers who else sells under a brand, and a one-page screen covers the structural call — both are a step below the full report. Working a brand you operate? Brand Suite is the recurring subscription that bundles all four workflows. See all pricing →