A single panel's estimate is an inference, not an observation. Vision reconciles the market's estimates against an independently recorded history of rank, price, and buy-box — and where the two disagree, that disagreement is the finding.
Where a brand stands today is not where it is heading. Rank, price, and buy-box history reveal what a point-in-time dashboard structurally cannot — who is gaining, who is discounting to hold on, and whose listing is quietly shared with resellers.
Buy-box suppression, multi-seller intrusion, niche concentration. Invisible in a P&L. Invisible in a dashboard. It is what a brand's value actually rests on — and nobody puts a number on it.
Vision applies deterministic algorithms to public Amazon data — quantifying niche structure, segment boundaries, and revenue distribution with mathematical precision. AI interprets the patterns into a verdict you can take to the deal room.
Catalog spread, revenue concentration, buy-box health, multi-seller exposure — the structural picture a P&L can't show. Built from public Amazon data, no Seller Central access required.
Map the brand's competitive position, surface the sellers who matter, and quantify share of voice in every niche it sells into — yours or a target's. Algorithmic analysis provides the facts; AI provides the strategic context.
Vision doesn't treat AI as a black box. Every insight has a clear, auditable foundation.
Vision aggregates commercial market estimates, an independently observed record of rank, price, offers, and buy-box history, and Amazon's own APIs for seller-authorized analysis. Multi-dataset by design, not a single-vendor data pull. Where the sources disagree, Vision says so.
Deterministic algorithms process the data — signal processing models that produce reliable, repeatable, verifiable results.
Where patterns are too complex for rules alone, AI provides contextual interpretation — clearly labeled as AI-assisted so you know what's fact and what's inference.
Every recommendation comes with its reasoning, data sources, and confidence level. You approve final decisions. The human is always the last layer.
Three workflows. One channel-structure verdict on any Amazon brand — pre-LOI, post-LOI, sell-side prep, or outside any acquisition. Brand Evaluation maps the brand's structural footprint on Amazon — catalog spread, revenue concentration, buy-box health, multi-seller exposure. Market Intelligence audits each niche that footprint depends on — boundaries, segments, keyword surface, where the brand actually sits. Intelligence Deep Dive closes it at the ASIN level on the load-bearing products — keyword profile, sales trend, share of voice, the competitors who'd notice a price change. Together they answer the question the P&L can't: is the channel this revenue came from still defensible?
Evaluate an Amazon FBA brand from its name alone — catalog footprint, niche distribution, revenue concentration, and supplier-risk signals. Works on any brand, with nothing more than the brand name.
Best for: Pre-LOI screening, post-LOI DD, sell-side audit, broker vetting
ASIN, keyword, or category-anchored. Draws the niche boundary from the shelf Amazon actually ranks, measures what it sells from Amazon's own published units, discovers natural segments via unsupervised clustering, and works out what entering would cost.
Best for: Each material niche the brand depends on
Enter any ASIN for a full intelligence report — keyword profile, sales trends, market share, and competitive landscape.
Best for: ASIN-level diligence on a brand's top revenue products
Once you own the brand, Vision keeps going — talk to us about the workflows that run inside it.
Running a brand on Amazon and want to know how it actually stacks up — catalog concentration, buy-box health, competitive position, and whether your demand is holding. Vision runs the same channel-structure report an acquirer would commission, on your own brand. No Seller Central access required.
Evaluating an FBA brand on Flippa, Empire Flippers, FE International, Quiet Light, or off-market. Vision delivers acquirer-grade structural intelligence pre-LOI — the channel-structure picture the broker memorandum doesn't surface.
Producing a DD packet or vetting a listing. Vision is the analyst-grade Amazon-channel lens your financial memo doesn't surface — a print-grade PDF you can forward to the client unchanged.
Considering selling your brand. Vision runs the same channel-structure report an acquirer would commission — so you know what's in it before they do, and can address gaps before they become discount levers.
Underwriting an FBA acquisition or extending working capital. Vision delivers the channel-structure read your credit committee needs alongside the financial package — no Seller Central access required.
Evaluating brands for portfolio addition or follow-on tuck-in. Vision delivers consistent channel-structure reads across multiple targets in the same window — same methodology, same PDF format, comparable across the pipeline.
$149 per single-marketplace report, +$79 per additional marketplace. No subscription, no Seller Central access required. Same analysis either way — written for whichever side of the table you're on.