Brand Suite

Know where your brand stands — and keep knowing.

  • Brand Evaluation, unmetered — re-run it to track progress against the roadmap
  • Market Intelligence, Product Deep Dive and Competitive Benchmarking on your hero products
  • Measured from the outside — no Seller Central access

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Brand Evaluation unmetered

Instrument runs pooled across seats

Amazon US for now

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A diagnosis, a roadmap, and the instruments to work it.

The one-off reports answer a question once. A brand is never finished: positioning slips, a rival moves, a niche you depend on shifts. Brand Suite keeps the question open — the Brand Evaluation reads the whole channel and names what to fix, and the instruments go deep on the products and niches that evaluation says carry the revenue.

It is the acquirer's-eye read of your own brand, on a recurring footing: what a buyer would find, measured from outside, re-run as you work the list.

What's in the Suite

Brand Evaluation — the anchor

The full channel read: footprint, revenue concentration, who controls the listings, which niches the revenue rests on, and what is fixable. Unmetered, and re-run periodically to track progress.

Market Intelligence and Product Deep Dive

Audit a niche the brand depends on, or go ASIN-deep on a load-bearing product — profitability, demand trajectory, shelf exposure, standing. Each run draws on your monthly pool.

Competitive Benchmarking

Put a hero product head-to-head with the rivals you name — price, sales, reviews, rank and keyword gaps, with a SWOT and a verdict. Also drawn from the pool.

How it works

1. Diagnose

Run a Brand Evaluation on the brand. It names the hero products and the niches they sit in.

2. Work the roadmap

Run Market Intelligence, Deep Dive and Competitive Benchmarking on those products, from the evaluation itself.

3. Re-evaluate

Re-run the Brand Evaluation to see what moved against the list.

4. Share the seats

Runs are a pool shared across the organisation's seats, so the team draws on one allowance.

Built for anyone who needs to know where a brand stands

Amazon Sellers

Running a brand on Amazon and want to know how it actually stacks up — catalog concentration, buy-box health, competitive position, and whether your demand is holding. The Suite runs the channel-structure report an acquirer would commission on your own brand, then keeps going: the niches and products it turns out you depend on. No Seller Central access required.

FBA Acquirers

Evaluating brands on Flippa, Empire Flippers, FE International, Quiet Light, or off-market. Brand Evaluation delivers the structural picture the broker memorandum doesn't surface; Market Intelligence audits whichever niche carries the revenue. A standing allowance suits anyone screening several targets.

M&A Advisors & Brokers

Producing DD packets or vetting listings across a book of deals. The Amazon-channel lens your financial memo doesn't surface — print-grade PDFs you can forward unchanged, with a pool of runs you draw on deal after deal.

Sellers Preparing to Exit

Considering selling your brand. Run the report an acquirer would commission, work the gaps it finds, and re-evaluate while there is still time — so you know what is in it before they do.

Lenders & Investors

Underwriting FBA acquisitions or extending working capital. The channel-structure read to sit alongside the financial package — measured from outside, with no dependence on the borrower's own reporting — across a portfolio rather than one deal.

Aggregators & Roll-Up Operators

Evaluating brands for portfolio addition or tuck-in, and tracking the ones you own. Same methodology and format across every target, comparable across the pipeline, with Market Intelligence to tell you whether two brands are competing for the same shelf.

Frequently asked

What is metered and what is not?
Brand Evaluation is the unmetered anchor. Market Intelligence, Product Deep Dive and Competitive Benchmarking are metered runs drawn from a monthly allowance that is pooled across your seats, not counted per person. The allowance and seat count for each plan are on the pricing page.
How is this different from buying the reports one at a time?
The same four reports, on a recurring footing: you re-run the evaluation as you work the roadmap, and the instruments run on the products it identifies. If you need one answer once, the individual workflows are sold per report with no subscription.
Is it a keyword or ranking tool?
No. It is synthesised judgement about positioning, built for operators who already have data tools. It tells you where the brand stands and what to fix, not which keyword to rank for.
Do you need access to my Seller Central?
No. Every workflow reads the channel from the outside, from public Amazon data and independent commercial marketplace data.
What if my brand is larger than the biggest plan?
Beyond the top plan we scope it individually. Talk to us.

What this is NOT

Honest about what we don't claim.

  • Not a monitoring dashboard — It does not watch your listings daily. It re-reads the brand when you ask, and says what moved.
  • Not a replacement for your data tools — Keep Helium 10 or Jungle Scout for the feed. This is the layer above: the synthesised read of where the brand stands.
  • Not a verdict on a deal — The reports state what was measured and what was not. The decision stays yours.

Keep the question open.

A subscription for operators who work their brand's position. Plans and allowances are on the pricing page.

Start Brand Suite